Timeless?

The motto of a website that I keep as a homepage on one of my beauties reads:

On a long enough timeline, the survival rate of everyone drops to zero.

(Please, for your own safety and sanity, don't ever read the comments there.)

Anyway, I'm lying in bed the other night (which is probably the last place I should be thinkin'), and I'm wonderin' why things get the "Timeless" label, and who gets to determine that?

So give me a tune you thing should get the award.

My choice at the moment?

Let 'er rip.